Media Platforms II

The "Who's Who" of Companies:

"Where Media Content Is Basis for Social Media Presence"

These platforms have the largest amount of users on the internet. These platforms are part of the media sector which try their best to reach a wide range of audineces. They are built to be fast paced and attention grabbing while also bring a light-heartedness to a many different topics in the hopes of bringing back users on a daily basis.

TikTok

 

 
 

 

 

Snapchat

 

 

 

 

 

 

WhatsApp

 

 

Tik Tok was launched in September 2016 by Zahnag Yiming and in September 2017 it was launched internationally. Tik Tok was originally called Musical.ly. Tik Tok’s main target audience is from the age of 13-40 years old.  Tik Tok is available in over 150 countries with over 1 million users. Tik Tok is used to share videos of them dancing, making crafts, baking, etc. Some of the Tik Tok videos can be very educational and helpful. Tik Tok has 6 billion lifetime downloads on the iOS App Store and Google Play as of December 2020.  

  • 100 million monthly active users on Tik Tok in United States 
  • 18% of global internet users age from 16-64 
  • 100 million TikTok users in Europe, with 17 million in the UK, 11 million in France, and 11 million in Germany 

 

 

.Snapchat was founded by Evan Spiegel, Bobby Murphy, and Reggie Brown and was launched on July 8, 2011. Snapchat is available in 37 different languages. Snapchat is used for messaging; it allows users to exchange pictures and videos that are meant to disappear after they are viewed or posted on your story that will be deleted in 24 hours. It also allows you to see where people were and when they last opened that app with Snap Maps. Snapchat has 5 million downloads from iTunes and 29 million downloads from Google Play as of February 2021.  

  • Over 75% of 13-14 years old US population 
  • 256 million daily active users 
  • 73% are 18-24 years old
  • 47% are 25-30 years old
  •  25% are 30-49 years old 

 

 

WhatsApp was founded by Brian Action and Jan Koum in 2009. WhatsApp previously worked at Yahoo!. The target audience for WhatsApp is for smartphone users and work-related needs. WhatsApp is used to find people to connect with, can search by name or number, and Facebook friends. It was introduced in 2016 to Microsoft Windows and MacOS. WhatsApp has the ability to delete messages and do money transfers. 

  • Acquired by Facebook in 2014
  • 2 billion Users
  • 32 million downloads from Google Play and 10 million downloads from iTunes as of February 2021